You may have heard of The "Law of the Instrument" or "Maslow's Hammer".
It's popularly phrased as: "...if all you have is a hammer, everything looks like a nail".
Essentially, this means that we make due with what we have... and if the only tool we have is a hammer, well then we’re likely to just go around pounding the shit out of everything that needs fixing.
Social media is a perfect example. Most of us use Facebook to share updates, news, amusing memes and messages with our closest friends and family but social media sites were never designed to be messaging platforms and as hard as they try to spin one off of their platform; using private personal messaging from a social media platform is like eating dinner in the bathroom. Sure it's ultimately convenient but at some point you're likely to realize that the two are better when separate.
One of the nicest things about monetized social media sites like Facebook also poses one of it's biggest drawbacks: Every feed is curated by an algorithm that creates lists of updates / news that unique as the users own fingerprint which means I'm not seeing something just because you saw it, even if we're both connected to some of the same people.
"with monetized social media sites like Facebook...I'm not seeing something just because you saw it, even if we're both connected to some of the same people."
You may not realize this but let's say you have 100 followers on Facebook and you post something really awesome... on average 1-16 of those followers will actually get the message. That's an organic impression rate of 0-16%.
"...on average 1-16 of those followers will actually get that message. That's an organic impression rate of 0-16%"
This is a huge problem for everyone —- whether you’re a small business, brand or band and especially for small nonprofits who have very limited resources and a very serious need to connect with all of their loyal supporters.
So we’ve all got this problem… but it’s not so much with social media as much as it is with the way people are using it.
At Hawser, we've have identified this very clear need for a more personal and direct communication platform…not only to level the playing field for nonprofits but to simplify everyone’s life and enable us all to spend less time online and enjoy more of our time offline.
"Hawser is not trying to compete with social media, we're just offering a complement to it."
With the use of creative technology, we have developed an app that delivers 100% of your messages to 100% of your connections 100% of the time.
"Hawser isn't a channel that offers you the opportunity to push content or sponsor posts. Hawser lets users decide which content they want to pull in."
Hawser isn't built on algorithm driven feed-based platform. If you're interested in another opportunity to garner "Likes" and "click rates" or "go viral"....there are plenty of other entertaining channels for that. Hawser Inboxes is not trying to compete with social media, we're just offering a complement to it. Using social media is a great way to reach people who may have not otherwise heard of you but you're leaving a lot on the table if you're not developing and strengthening the relationships you create through social media.
Hawser Inboxes provides an alternative to bloated social media simply by ensuring that everyone's most intimate inner circle of friends, fans, customers and supporters are guaranteed to get every update easily and in an organized fashion.
And because Hawser Inboxes employs a two-way connect / disconnect, you never have to worry about being spammed by unwanted connections.
In building an alternative channel for media, we’ve also created an our own version of group messaging. Think of it as Group Messaging 2.0. Now you can individually message an unlimited number of your connections simultaneously - but that message is treated as a separate individual delivery to each recipient So basically... you’re not sending a "group message" that drags everyone along on a chain ride. You're virtually directing a single message to an unlimited number of people simultaneously... its just that everyone is going to get that same message at the same time. The biggest difference in that slight difference is that every response to that message is able to be kept strictly between the sender and the recipient...so that no one involved has to tolerate or manage negative or off-topic replies and responders who are self-conscious or have constructive criticism never have to be afraid to speak-up.
So whether you need to reach your friends, your customers, your fans or your supporters… Hawser Inboxes offers a direct personal connection with every member of your inner circle..
Our platform is based on relationship building and social responsibility. That’s why we’ve made it easier to do both.
We don’t charge a fee for donations.
We don’t let advertisements or sponsored updates cut in line.
We just connect you directly to the people and organizations you want to connect with.
We’re testing the beta version of our app right now and we’re looking for people to play with it, jump on it and try to break it. We’ll fix it - and make it better.
If you'd like to hear all the juicy details re: the late summer launch of Hawser's native apps and plans for the future...please feel free to email us, call us, message us...find us on the street and tackle us. We love talking about this stuff!