IT'S SIX TIMES MORE EXPENSIVE TO WIN A NEW CUSTOMER THAN IT IS TO RETAIN AN EXISTING ONE. THATS WHY WE PROVIDE A 100% UNFILTERED REACH
Although social media algorithms that curate content are an incredibly intelligent way of delivering ads and determining what users might like to see, we believe that no one is better qualified to determine whose updates our customers want to see more than they are.
That's why we put people, instead of algorithms, in control of their own exclusive media network.
We'll deliver every single one of your messages to every single one of your connections every single time and ensure that the only messages you'll ever get are the ones sent from the connections you choose.
By allowing each account holder to decide whose updates they'll see, we're able to level the media playing field so that the smallest local charity is on equal footing with the biggest international brand.
Excerpted from "Building The Hawser Difference" an ICON event on June 9th, 2016:
“I don’t celebrate milestones on Facebook...The number of Followers doesn’t matter. The quality of the Follow is what matters.”
— Gary Vaynerchuck
A GREAT SUPPLEMENT TO SOCIAL MEDIA
Social Media is an incredible way to build a brand, improve SEO, discover new audiences and build a following. But if you're a: restaurant, retailer, charity, band, team, church or brand - how do you strengthen the relationships you have with followers once they "Like" you and love what you're doing?
The updates you post on Hawser reach every single member of your inner circle who wants them.
Now, with our new social sharing feature, you can instantly share Hawser updates to your Facebook wall as well and let their algorithms determine who else might be interested in seeing them.
A DISTINCTLY DIFFERENT CHANNEL
As a business owner or director of an organization, social media can be frustrating when negative or off-topic comments sour a group post or you discover a message wasn't received by one of your best customers.
A Hawser account provides a direct (and private channel) for genuine concerns questions or complaints.
When you pay to promote your organization on social media, there's more hope than there are guarantees that your message is going to be heard by all of your existing customers who actually want to hear it.
Hawser a network where your VIPs can connect exclusively to you and get every single message you send out on Hawser.
Hawser guarantees message delivery by delivering them via direct exclusive connections as opposed to merely broadcasting them.
Hawser's VIP network is a more personal, more intentional and more efficient media experience.
NO MO FOMO
As a fan, social media can be frustrating if you sign up to follow an individual or organization and then go to their social media page and discover that you're not getting every one of their updates.
Every Hawser message is delivered to those who are granted VIP access. Messages are organized and remain available on-demand.
You can spend hours scrolling through social media feeds...but just because you connect with or follow someone (or some group) on social media doesn't mean you get all of their updates in your feed or that they get all of ours.
Sure you can sign-up for notifications or to "see things first" on social but those updates are also delivered in a monetized feed delivery system and are curated by third party algorithms.
Until now, getting every update from your favorite group, class, church or local business required going to each group's page individually... which is not all that different from having to jump from website to website.
Hawser brings updates from your inner circles directly to you. All in one place.
Hawser handles one-on-one individual chat and group messaging a little differently too.
Instead of chronologically piling chat in the order it was received, Hawser allows you to organize communications by topic of conversation.
The ability to start a new thread with each new topic of conversation enables every reply to be tied directly to the corresponding message.
Stop worrying about what you might be missing or what may have gotten buried at the bottom of your feed.
When every single one of your updates is guaranteed to be delivered to your core group of customers, fans or members - there's no longer a reason to boost a message or sponsor a post the way you might in order to reach them on other platforms.
We're leveling the media playing field in order to weave social good into people's daily lives.
That's why every individual and organization is on equal footing on Hawser. No posts, updates or messages get pushed aside by customers who are willing to pay more in order to obtain greater visibility or a louder voice.
While we do offer some additional functionality to our Certified Nonprofit* customers; people, instead of profits, dictate whose messages get through on Hawser.
Now, supporters can give to (or volunteer for) charitable organizations at the push of a button.
Our new "Express Give" feature lets anyone, anywhere (whether they have a Hawser account or not) make an instant donation to any one of our Hawser Certified* Nonprofits in less than thirty seconds.
We don't take a cut of donations and the service is free.
*To learn more about Hawser's Express Give contact us today.
Charity isn't just about raising money. It's about integrating more awareness and creating more active relationships so... when you make a donation to (or volunteer for) a Hawser Certified Nonprofit, that charity's profile picture and link appears on your profile.
This not only allows you to showcase the causes that matter most to you or your organization...it makes it easier than ever to leverage your social influence for good.
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