Putting a minimum (whether mandatory or recommended) on a gift seems counter-productive in the non-profit space and for me, produces a cognitive dissonance when giving a "gift".
You wouldn't include those sort of "gift options" with an invitation to your birthday party so why would you do it for a charitable organization? Hawser's focus is on increasing the overall number of small donations for certified nonprofits rather than on increasing the size of fewer ones.
After all...a lot of small payments quickly add up to make a huge difference. Not just for restaurants but for nonprofits as well. It’s a numbers game. That's why most restaurants aren't prix fixe and that's why we don't set minimums on our giving platform.
*A 25 cent donation, at the highest average non-negotiated transaction rate by a credit card processors today, would generate a donation of a little more than 3 cents. And, if the number of people who participated in the ALS Ice Bucket Challenge (15 million+ people) gave that much...just twenty five (25) cents, it would have added up to more than $450,000.00. Not too shabby for a 3 cent donation.
If that same number of people were to have given from a debit card or some other transaction fee free method, it would have added up to over $3.75 Million.
This is a game of pennies and every one adds up fast when you employ the power of social influence. If 3cents out of 25cents could add up that quickly... Imagine what a dollar means to someone who needs it a lot more than you.
New technologies and payment systems are now making it not only possible...but more and more beneficial for nonprofits to accept micro donations that previously had been too costly to process.
Secure virtual terminals are now being offered by more and more payment processors as well...like Square, PayPal, Chase Paymentech and First Data Merchant Services. The lessening of transaction costs and creative technologies like these combined with the increasing accessibility of simpler integrated solutions synergistically work with Hawser’s mission.
Simply stated: Doing the right thing isn't that expensive for the donor or the person collecting and transferring the donation anymore. That's why we can offer our service for free and in-turn hopefully interest more people to use it.
At Hawser, we're not trying to stage a media revolution, replace social media or convince nonprofits to abandon their text-to-give programs, postcard mailers or annual galas... in fact, we love social media! We're just offering the perfect free supplement to it.
Organizations that add Hawser Inboxes to their media tool kit are going to see the difference that direct connections and guaranteed delivery makes.
Native iOS and Android apps will be launching Fall 2016.
Interested in adding Hawser Inboxes to your media toolbox? Visit our informational page now.