"Although algorithms that curate content are an extremely intelligent way of delivering ads and determining what users might like to see, we believe that no one is better qualified to determine whose updates our members want more than they are."
-Josh Sapienza | Hawser
This may come as a bit of a shock but social media does not deliver all of your posts to all of your connections.
So how many of your posts are organically delivered to your best friends and closest connections? The answer is: Approximately 2%.
That's about 2 out of every 100 people, who love what you do, that are actually hearing about it.
Don't believe me? Go to your favorite business' Facebook page right now. Look at all of the updates on their wall and then see how many of them made it through to you or feed.
Facebook's organic reach was between 6 and 7% not that long ago and is now at 2%. And it's sliding. In fact, Facebook executives have very openly and publicly admitted that their goal is to get it down to zero. Why? Because paid reach sees a conversion rate that is 68% greater than that organic reach.…which makes perfect sense: if more people hear about your product or service then more people are likely to pay you for it. So, monetized social media providers, like Facebook, have decided that they'll charge you a fee to ensure more people hear about that product or service of yours.
I'm sure we'd see conversion rates that are equal to or even greater than that with companies who advertise during the Super Bowl. But not everyone has the capital to spend millions of dollars on commercials during the Super Bowl. Many of us would probably find it hard just to boost a post or sponsor an ad every time we wanted to reach our biggest fans and closest friends (especially considering the fact that there's no guarantee your paid reach is to that portion of the audience who likes your page or even wants to receive your message).
When you contemplate the inherent nature of social media, it becomes clear that the most indispensable tool for brand building, SEO enhancement and creating new relationships is NOT the most efficient or cost effective way to build and strengthen the relationships that are formed there.
Seeing that the most effective way to build any sustainable business is by first developing the relationships with the customer's you've already got; we built an app that allows you to directly and consistently reach every single one of them.
Now you can stay in-the-loop with your inner circle of best customers, closest friends, biggest fans and most loyal supporters without anyone or any thing in-between.
'Hawser' will deliver every one of your updates to every single one of your connections...and ensure that the only updates they get are those sent from the connections they choose.
Although algorithms that curate content are an extremely intelligent way of delivering ads and determining what users might like to see, we believe that no one is better qualified to determine whose updates our members want more than they are.
That's why we put our account holders in control of their own interface.
By giving equal weight to every account holder and letting every user decide whose updates they'll see, we're able to level the media playing field so that the smallest local charity is on equal footing with the biggest paid advertiser.
With 'Hawser', there's no chance of your most important messages ever being missed or buried at the bottom of a never ending feed. In fact, there's no feed on our platform at all. There's also no advertising or sponsored posts to dodge and no scrolling needed to get to the good stuff.
Just the updates people want, organized by Sender and available on-demand.
We're looking to onboard businesses and organizations to share their: specials, discounts, event listings and promotions on Hawser and witness, firsthand, the impact Hawser personal media will have on their customer relationships and their bottom line.