IT'S SIX TIMES MORE EXPENSIVE TO WIN A NEW CUSTOMER THAN IT IS TO RETAIN AN EXISTING ONE. THATS WHY WE PROVIDE A 100% UNFILTERED REACH
Although social media algorithms that curate content are an incredibly intelligent way of delivering ads and determining what users might like to see, we believe that no one is better qualified to determine whose updates our users want to see more than them.
That's why we put people, instead of algorithms, in control of the interface.
We'll deliver every single one of your messages to every single one of your connections every single time and ensure that the only messages you'll ever get are the ones sent from the connections you choose.
By allowing each account holder to decide whose updates they'll see, we're able to level the media playing field so that the smallest local charity is on equal footing with the biggest paid international brand.
Excerpted from "Building The Hawser Difference" an ICON event on June 9th, 2016:
“I don’t celebrate milestones on Facebook...The number of Followers doesn’t matter. The quality of the Follow is what matters.”
— Gary Vaynerchuck
A GREAT SUPPLEMENT TO SOCIAL MEDIA
Social Media is an incredible way to build a brand, improve SEO, discover new audiences and build a following. But if you're a: restaurant, retailer, charity, band or brand how do you strengthen the relationships you have with followers once they "Like" you and love what you're doing?
The updates you post on Hawser reach every single person who wants them and with social sharing, you can instantly share Hawser updates to your Facebook wall as well and let their algorithms determine who else might be interested in seeing them.
A DISTINCTLY DIFFERENT CHANNEL
As a business owner or director of an organization, social media can be frustrating when negative or off-topic comments sour a group post or you discover a message wasn't received by one of your best customers.
When you pay to promote your organization on social media, there's more hope than there are guarantees that your message is going to be heard by your existing customers who actually want to hear it.
Every message sent on Hawser is guaranteed to be delivered to the recipient(s) you choose and any replies from those recipients are for your eyes only.
NO MO FOMO
As a fan, social media can be frustrating if you want to receive every message then visit their page only to discover you're not.
Every Hawser message is delivered, organized and remains available on-demand.
You can spend hours scrolling through social media feeds...but just because you connect with or follow someone (or some group) on social media doesn't mean you get all of their updates in your feed or that they get all of ours.
Sure you can sign-up for notifications or to "see things first" on social but those updates are delivered in a monetized feed delivery system and are curated by third party algorithms.
Until now, getting every update from your favorite group, class, church or local business required going to each group's page individually... which is not all that different from having to jump from website to website. Hawser brings updates from your inner circles directly to you. All in one place.
We handle one-on-one chat and group messaging a little differently too.
Instead of chronologically piling chat in the order it was received, Hawser allows you to organize communications by topic of conversation.
The ability to start a new thread with each new topic of conversation enables every reply to be tied directly to the corresponding message.
Stop worrying about what you might be missing or what may have gotten buried at the bottom of your feed. When every single one of your updates is guaranteed to be delivered to your core group of customers, fans or members - there's no longer a reason to boost a message or sponsor a post the way you might in order to reach them.
We're leveling the media playing field in order to weave social good into people's daily lives. That's why we offer some additional functionality to our Certified Nonprofit* users:
Now, supporters can give to (or volunteer for) charitable organizations at the push of a button and our new "Express Give" feature lets anyone, anywhere (whether they have a Hawser profile or not) make an instant donation to any one of our Hawser Certified Nonprofits in less than thirty seconds.
We don't take a cut of donations and the service is free.
*To learn more about Hawser's Express Give contact us today.
Charity isn't just about raising money. It's about integrating more awareness and creating more active relationships so... when you make a donation to (or volunteer for) a Hawser Certified Nonprofit, that charity's profile picture and link appears on your profile.
This not only allows you to showcase the causes that matter most to you or your organization...it makes it easier than ever to leverage your social influence for good.
*All Transactions are secured by Braintree: A PayPal company